On the chocolate market, beside industrial chocolate, there is a small segment of exclusive, hand-made chocolate to which Adoré belongs. Unibrand had the task to develop brand identity that will enable this "small-large" brand to find the way to its customers.
The original name of the brand was Čokolada, which Unibrand changed into Adoré. The name’s meaning corresponds more to the spirit of the brand and to what these hand-made chocolates present. Selection of typography, style and tone of communication, which promote values such as hedonism, passion and pleasure, enabled development of the adequate brand identity and positioned Adoré as a brand which provides a unique experience of taking pleasure in chocolate.