After a great success of their product brands, the management of StarBev recognized the need to refresh and make stronger their corporate branding. Unibrand task was to develop a modern brand identity, which would represent the progressive, innovative and reliable image of the market leader.
The idea for this new brand was a strong and recognizable brand icon development, which should communicate the basic values and the spirit of Apatin brewery. The new brand icon represents growth, tradition and strength, as well as the unique company mission. United with modern and exclusive typography, it symbolizes the brand identity of a modern and progressive company with deep roots and tradition.