AWT is a leading FMCG distribution company that launched its operation in Serbia in 2000. One of the brands that AWT launched on domestic market is Naturel, a group of health food products: muesli, granola, natural sweeteners, fizzy vitamins etc. The agency task was to redesign the visual identity for a Naturel brand Fit Flakes, whole grain flakes.
Having in mind the goal to increase sales and the value of the Naturel brand, we created a new visual identity for Fit Flakes in three flavours: classic, red fruit and chocolate. The new redesigned packaging accentuates light and flowy visuals and the copy, communicating healthy lifestyle and an ideal start of one’s day with Fun Flakes.