Unibrand had a task to redesign brand identity through introduction of the new image style and brand device as a recognizable and common element for the whole product portfolio.
Very often softeners are perceived as “perfumes for laundry”. Beside its quality, customers wish to associate them with pleasant atmosphere and great moments. For these reasons, the new brand image was created by introducing brand icon, which enables easier communication of basic product values. Along with the new brand icon and adequate restyling of packaging, brand portfolio harmonization was achieved by clearly defined product categorization.