Eurojet, Brand strategy development

  • Task
    Unibrand had the task to develop marketing strategy for Eurojet in order to increase its awareness and recognition and position the operator as an agency loyal to its customers, keeping in touch with them and striving to differentiate from its competitors by using unconventional means of communication.
     
    Solution
    By proposing a mix of creative and consulting services, Unibran contributed to increasing the visibility and equity of Eurojet brand, while using a unique concept to differentiate it from its competitors. By putting together a singular communication platform combining some more attractive and contemporary means of communication, the agency increased the corporate brand equity by promoting clearly segmented package offers. Using a combination of attractive advertising, catalogues and on-premise materials, Eurojet achieved the positioning of a modern agency dedicated to its customers.