For those who choose well
Mystical, seductive, luxurious, striking ... Grand De Luxe is for those with a refined taste, who always choose the highest quality
Grand Prom, a leader in the traditional coffee sector, introduced Premium Coffee into its portfolio and entrusted us with the task of creating identity and packaging design for the new product. Entry into the premium segment required a new concept that could attract the attention of consumers, even those who perceive traditional coffee as an "outdated product".
With its elegant identity, name and product representation, this brand directly communicates its key values to selected consumers. The design, dominated by black and gold, exudes luxury and sophistication. In addition to graphic design, sophisticated and premium looks were achieved through the selection of fine materials and quality production.