Janković, Popović & Mitić, law office, Visual identity redesign

  • Task
    Unibrand had the task to refresh the visual identity of the famous law office Janković, Popović & Mitić, aiming at improving their image and client loyalty, as well as increasing its visual recognition. The redesigned visual identity was applied to stationary. Unibrand also created the office’s corporate profile brochure.
     
    Solution
    The visual identity of Janković, Popović & Mitić was refreshed with a new logo, typography and colour code. We used warm colours – brown and gold – in order to create a link between tradition and efficiency as well as introduce an elegant tone into their visual identity. While creating the brochure, we used a contemporary approach emphasizing the photographs that communicate the expertise of the office with clear and impactful text, making the brochure easy to read and understand.