Metro is one of the highest recognized wholesale chains in the world and also the leader in this industry in Serbia for the last 10 years. The global rebranding platform “You & Metro” aims at putting the customer at the center of all activities and demonstrate the dedication of the company to their needs and their business improvement. Our task was to adapt the new platform to the existing and new Metro communication channels.
Unibrand adapted the global “You & Metro” platform to the local market and implemented it through different communication channels – print, digital, TV, radio etc. Special attention was given to creating standards for the main sales and communication tools – Metro Mail (promotion catalogues).