Only for the Chosen Ones

For the most demanding customers, Banca Intesa prepared an offer that could not be refused. We had an idea how to introduce it to the world.


Intesa Magnifica is a special package for select Intesa customers - ambitious and successful business people. We were faced with a complex task that encompassed the development of a brand platform for the promotion of programs through all elements of communication - from brand identity, through the branding of outlets, to campaign development.

The creative identity solution relies on reduced forms and refined expression, which give the impression of determination, precision, simplicity and ease in which the perfect service and basic values of Intesa Magnifica are reflected. The brand platform rests on the authority of the main protagonists of the campaign, our most successful business savvy brand ambassadors, with whom users can identify.

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