Porto Montenegro, AM/PM Store

  • Task
    Unibrand had a task to create and develop brand identity for the store AM/PM, which would be in harmony with the concept and the brand platform of the project Porto Montenegro in Tivat (www.portomontenegro.com). The client’s wish was to obtain sophisticated, luxurious, but also unpretentious concept, depicting completely the spirit and characteristics of the area. Along with brand identity, Unibrand was in charge of interior design, packaging, fashion details, paper confectionery and promotional objects.
    The primary requirement for brand identity development was to describe marine atmosphere. As an inspiration, we chose nautical elements such as compass, measurement instruments, watches, etc. Marine blue colour was used, as well as the detail that represents the compass needle. The interior was designed in cooperation with the Ping-Pong Studio from Belgrade, using natural and recycled materials which provide warmth to the whole store. Special attention was dedicated to design of packaging for the set of natural products of local producers from Boka Kotorska and Montenegro, hand-made notebooks, fashion details, etc. Books, photographs and reproductions of engravings with the motifs of Montenegro are on sale along with the selection of local drinks and sweets.