Unibrand was hired to create brand identity for a new category within a comprehensive Štark biscuits portfolio, as well as to design packaging for the three initial flavours: Classic, Cocoa and Apple-Cinammon. It is a new product line made mostly of wholegrain cereals and targeting consumers that lead an active life and pay attention to what they eat.
Our suggestion for brand name and visual identity was based on the main product ingredient – integral cereals. Short, clear and likeable, the name Integrino was adopted. As it is a digestive product, we made sure that the visual identity clearly communicates health and other benefits of integral flour and cereals.