The Natural Choice

Regional leader in the dairy industry, Imlek entrusted us with the development of identity of the hard cheese category


With a business tradition of more than six decades, Imlek has had a large selection of hard cheeses within its product portfolio. Our task was to develop the identity of the entire category, which previously did not include a single line of communication or a clear link between the products.

The inspiration for the brand identity development is derived from the origin of the products. The pastoral landscapes indicated their naturalness while the Selection name emphasized that it was a selection of the best cheeses from Imlek's offer. The unique visual platform linked all products into one category and facilitated easy communication with consumers, easier understanding of the offer and better visibility on the shelves.

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