Day In, Day Out

Fun & Fit, a leader in the domestic cereal market, whose tasty and diverse products are enjoyed daily by loyal consumers, has entrusted us with the task of defining a product portfolio strategy, brand architecture and packaging redesign.

 Products that are loved across the generations, such as Corn Flakes, now have new contemporary packaging based on distinctive brand iconography, with new and modern design. All this is in line with the values of the dynamic love-brand that recognizes and follows the needs of consumers and their lifestyles.

During the process of establishing the brand architecture as a platform that defines clear positioning for all existing products, as well as anticipating future directions of development, new products and flavors have emerged, as well as special premium quality editions.