Little Things That Make Life Beautiful

As part of a change of Home Center’s ownership restructuring and renaming to Home Plus, the company decided to offer the market a new format - Mini Home stores.

This format offers a wide range of affordable home or gift items and a line of textile products under its own brand.

For the requirements of the client, we developed the visual identity of the Mini Home brand, design the labels for various products within the own brand range, as well as a system of signage and branding of retail spaces.

Clear and striking branding in strong, optimistic red draws the attention of customers, while the overall appearance is adapted to the style of the target group which this brand addresses.