Vitinka, Vivia

Unibrand had the task to develop the identity for non-carbonated water from the Vitinka portfolio. Vitinka company is vastly recognized on the market of Bosnia and Herzegovina, but its image is rather traditional and does not completely correspond to the image of the non-carbonated water buyers.

In order to come closer to the needs and the way of life of younger customers and the buyers of non-carbonated water, Unibrand decided to develop a new, dynamic, innovative and flexible brand. On the other hand, Vitinka company has tradition and customers` trust, therefore the identity of the new brand Vivia contains the elements which indicate the origins of the new brand.